Be Casa and Greystar
Be Casa is Greystar's flex-living brand in Spain. Greystar also works with Cityflow at Nera Living and at Canvas, its student-residence brand.
At Be Casa, every bike carries the building's brand: they're black, with the Be Casa disc. The operation is Cityflow's: maintenance, charging, insurance, GPS and resident support.
The rollout
We worked on the rollout together: decals, set-up and communication to tenants.
What we learned together
For future flex-living rollouts, these are the keys:
- Make them visible: if the bike isn't seen, it isn't used. Best next to the main entrance.
- Initial communication: one notice isn't enough; send a welcome email and put up a poster next to the bikes.
- Branding personalisation: the more personalised the bike, the more it feels "mine" and the more it gets used.
Conclusion
The Be Casa case shows that a brand like Greystar can put the building's mobility in Cityflow's hands without losing control of its brand. And the model can be repeated in any flex-living building.
Want to replicate this model in your building? Talk to sales.
NEXT STEP
Want a tailored proposal for your operation?
Tell us what you need and we'll get back to you within 24 hours with a plan adapted to your business.
Talk to sales
