In Madrid and across the province, Cityflow installs a fleet of e-bikes with the brand of your hotel, your residence or your flex-living building, and takes care of everything else: servicing, charging, insurance, GPS and support for whoever rides them. You provide the space and choose who pays.
THE CITY
With the expansion announced in March 2026, BiciMAD, Madrid's public bike scheme, grows to 653 stations and 8,015 e-bikes on the street (Madrid City Council). Your guest or your resident already knows what an e-bike is. You give them one at the door, with your brand on it.
In 2025, Madrid's hotels welcomed 10.3 million travellers and recorded 21.3 million overnight stays (INE). February, the quietest month, had 1.48 million nights; October, the busiest, 2.01 million. A bike that's used all year round earns its keep.
Source: INE · Encuesta de Ocupación Hotelera, puntos turísticos (2025)
The Anillo Verde Ciclista circles the city with almost 65 km of lane separated from traffic along practically its whole route, giving access to large parks, sports facilities and schools (Madrid City Council).
The six public universities in Madrid's single admissions district admitted 48,777 students for the 2025-2026 academic year (Universidad Complutense). Not every residence is next to campus, and they all have to get to class.
WHO PAYS
You pay a fee per bike; the guest pays whatever you say.
The fee is monthly and per bike. From there, the guest price is your call. Our proposal: no cost for guests who booked direct on your website and a daily price for those who come from an OTA (for example, €10 a day), which is how you recover the fee. The guest taps their NFC room card and off they go. Your reception doesn't hand anything over or charge anything. Maintenance, insurance and support are included.
How it works · HotelsIncluded by the residence, or paid by the student.
If the residence includes it, it pays the fee and the student pays nothing. If you'd rather it cost you nothing, the student pays €5 for each day they ride and your residence pays nothing. Both options give you something concrete to show families when they visit.
How it works · Student residencesIncluded in the stay: the building pays.
In a flex-living building, the bike is one more service in the contract: the building pays the fee and the resident takes a bike whenever they need one, without paying extra. For someone who works on the Castellana and lives in another neighbourhood, it's a way to get to the office without relying on the metro.
How it works · Flex livingON THE ROAD
The park along the Manzanares is flat and car-free. Perfect for a first long ride, from the Puente de Segovia to Matadero.
Central Madrid sits quite a bit higher than the river. Climbing from Madrid Río to the Royal Palace or Plaza de España is exactly where you're glad of the electric assistance.
They have been a UNESCO World Heritage Site since 2021. By bike, you can see both in a morning and be back at the hotel in time for lunch.
WHAT WE GET ASKED
BiciMAD is for the whole city and lives in stations. Your fleet is in your building, carries your brand and is used only by your guests, students or residents. You don't depend on there being a free bike at the station on the corner.
For a regular bike, sometimes. For an electric one, no: the assistance helps up to 25 km/h and, on a full battery, it's good for about 40 km.
In the Retiro, the average July high is over 32 °C (AEMET): in summer, mornings and evenings are best. The rest of the year the weather plays along, with a 15 °C average and about 59 rainy days a year.
We look at it with you before installing: at the door, in an inner courtyard or in the garage, if you have one. The bikes can handle a night outdoors, so you don't need a room to store them.
We do. At hotels, help comes up in the language of the guest's phone, and we reply 7 days a week. Your team doesn't have to play mechanic.
TALK TO SALES
The neighbourhood, the number of rooms or beds and, if you're opening soon, the date. With that, we'll tell you how many bikes and which payment model fits.
