The most expensive mistake: underestimating the software
Many operators starting a bike fleet make the same mistake: buying 100 bikes and "we'll sort out the software later". The result: they end up operating with a spreadsheet, losing bikes, with no trip traceability, no automatic billing and a customer-service function that collapses by month three.
Software is not an add-on; it IS the operation.
What is Fleet OS
Fleet OS is the proprietary software CityFlow has spent years developing to run its own fleets in 9 cities. Today we also offer it to third parties who want to launch their own bike-sharing operation under their own brand.
What it includes
- End-user mobile app: download, sign-up, map of available bikes, booking, unlocking, automatic payment, ratings.
- Operations panel: real-time map of the whole fleet, battery status, maintenance alerts, history.
- IoT board on every bike: GPS, electric lock, battery and motor telemetry, geofencing.
- Integrated payment gateway: Stripe, Apple Pay, Google Pay, SEPA.
- Pricing CMS: configure rates per minute, per hour, per subscription, per geozone, per time of day.
- Reporting: trips, repeat usage, conversion, bike rankings, user churn.
- Open API: integration with your hotel/building/company systems.
Why Fleet OS and not generic software
The market has 3 alternatives:
- Building your own software: 18 months, €1–2M of investment.
- Generic white-label software: rigid, buggy, per-user pricing that scales badly.
- CityFlow's Fleet OS: battle-tested in production for 5 years across 9 cities, customisable as white-label or co-branded.
Fleet OS isn't sold per user: it's billed per active bike per month, aligning incentives.
Who uses it
Today Fleet OS runs:
- CityFlow's own fleets.
- B2B operators who decided not to build their own tech stack.
- Special cases: theme parks, resorts, small cities whose councils want their own network.
What you save by licensing Fleet OS
- 18 months of development your team doesn't have to do.
- The software maintenance team is handled by CityFlow.
- New features developed for the global platform reach your instance automatically.
- Legal and GDPR compliance already managed.
Conclusion
If you're going to launch a bike-sharing operation, don't run it off a spreadsheet. And don't build the software from scratch unless your business is precisely "being a software company". Fleet OS solves the tech stack so you can focus on operations, bikes and customers.
Want to launch your own operation with Fleet OS? Talk to sales and we'll show you a product demo.
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